Loguers and Markos Georgiou Presented the Three Sales Strategies Shaping High-Performing Hotels in 2026
On Thursday, October 23, as part of HSMAI Europe Power-Up Rhodes, Markos Georgiou, Managing Director of Loguers, participated as a guest speaker, presenting one of the most relevant and forward-looking topics of the year:
“Three Sales Moves High-Performing Hotels Will Make in 2026.”
His presentation attracted strong interest from hotel executives, revenue and commercial managers, as well as professionals across the tourism ecosystem, further reinforcing Loguers’ position as one of the most recognized development and commercial strategy consultants in the hospitality industry.
Key Highlights of the Presentation: What Will Define High-Performing Hotels in 2026
During his session, Markos Georgiou outlined three strategic moves that—based on data, global trends, and the hands-on experience of the Loguers team—will differentiate high-performing hotels in the years ahead:
1. Predictive Personalization
Future high-performing hotels will base their sales strategies on data-driven guest profiles, creating offers and communications that anticipate guest needs—often before travelers even begin searching for accommodation.
2. Automated Commercial Intelligence
AI-powered tools, smart CRMs, dynamic follow-ups, and intelligent lead-scoring mechanisms will become the new standard for hotel businesses aiming for sustainable growth and scalable sales performance.
3. The Human Revenue Engine
Despite rapid technological advancement, the human element remains critical. Teams that communicate with empathy, build trust, and deliver value through storytelling will be the ones that truly elevate sales performance.
The Importance of Such Industry Appearances for the Hotel Sector
Loguers’ presence at HSMAI Power-Up Rhodes highlights the growing importance of knowledge-sharing and continuous education within today’s hospitality landscape.
At a time when market conditions evolve rapidly and technology reshapes sales strategies, presentations like these serve as practical “toolkits” for hospitality professionals by:
- Providing actionable insights that can be implemented immediately
- Highlighting global trends and their impact on the Greek market
- Fostering open dialogue and experience-sharing among industry leaders
- Encouraging collaboration between hotels, technology providers, and consulting teams
For Loguers, participation in initiatives like this is a core part of their mission: empowering hotel businesses with strategy, education, and expertise that drive measurable results.
Statement by Markos Georgiou
“For us at Loguers, every Power-Up event is an opportunity to share practices that we see delivering real results in the market. The hospitality industry is undergoing a pivotal transformation, and the hotels that invest in strategy, technology, and people will be the ones leading the next decade.”
Loguers Today
Loguers is one of the most active hotel performance and strategy (sales & marketing) consulting companies in Greece and internationally, currently supporting more than 140 hotel properties. With expertise in Sales & Marketing Development, Digital Performance, and Crisis Management, Loguers helps hotels increase sales performance, strengthen competitiveness, and adapt to the demands of an ever-evolving market.
